Understanding CPM, RPM, and eCPM
What Is CPM?
CPM stands for Cost Per Mille — the price an advertiser pays for 1,000 ad impressions. If a campaign has a $5 CPM, the advertiser pays $5 every time their ad is shown 1,000 times. CPM is the primary pricing model for video advertising.
What Is RPM?
RPM (Revenue Per Mille) is the publisher-side equivalent. It represents how much you earn per 1,000 page or video views — not just ad impressions. RPM takes fill rate and revenue share into account, making it a more accurate picture of your actual earnings.
What Is eCPM?
eCPM (Effective Cost Per Mille) is a normalized metric that lets you compare performance across different ad formats and campaigns. It is calculated as: eCPM = (Total Earnings / Total Impressions) × 1000
How to Improve Your CPM Rates
- Target tier-1 traffic (US, UK, CA, AU)
- Increase video watch time to qualify for mid-roll ads
- Ensure your content is brand-safe
- Use header bidding to create advertiser competition
eTubeAds Dashboard
Your eTubeAds publisher dashboard displays CPM, impressions, clicks, and earnings in real time so you always know exactly how your zones are performing.